"Meridian" brings positive emotions to Ural!
In early November, an integrated advertising campaign was launched in Yekaterinburg. Creative idea was developed and realized in several communication channels by the advertising agency "Voskhod".
Life-affirming poetry filled the streets, fitness and business centers. Now, every day will be a little more fun. Popular city magazines readers received souvenirs - optimistic refrigerator magnets.
The unusual promotional characters - real "flying fishes" walk in the shops of Yekaterinburg. Flying over the heads of astonished customers, fishes call to cheer yourself up and try "Meridian" products.
After all, fish and seafood - it is a unique source of omega-3 which helps produce serotonin - the hormone of happiness.
You can just not only try tasty products in shops, but also to win it - "Meridian" organizes games and competitions on leading radio stations of Yekaterinburg.
Listeners are invited to try their hand at creative and take part in creating rhyming texts or demonstrate erudition, answering questions of radio announcer about the fish and seafood.
The most positive and knowledgeable audience receive the basket of delicious "Meridian" fish and seafood.
The new campaign continued the creative idea of last year's "Catch positive!" with charismatic "Comic-fish" that been remembered by everyone
