The new design of «Meridian» seafood package
«Meridian» presents new design of vacuum-packaged seafood line. The restyling is made to create an attractive image of the product and to build brand awareness on a shelf. The main difference between the updated concept and the previous decision to refuse the traditional "window" on the front of the package and to put the appetizing slide instead. Attractive picture of seafood helps to identify favorite product, clearly showing its structure and contents. Also consumer can easily check all the contents of the package just by looking at the back side - through transparent tray. Updated design is intended to add positive emotions to regular «Meridian» consumers and attract innovators who prefer modern trends in the food choice.
For over five years «Meridian» is an absolute leader of the ready-to-eat "Seafood" category across the Russian Federation (in knowledge and consumption, according to Nielsen, 2010-2014) that's why the improvement of «Meridian» products has a great influence on the development of the entire category. Company's product range includes innovative products, which have no analogues in the Russian market, also more affordable goods - seafood preserves.
